What is a campaign in digital marketing?

• by Kieran Faraday
• Jul, 23 2023

A campaign in digital marketing is like a strategic mission we set up to achieve specific goals in our online business. It's a coordinated series of steps that can include promotion of a product through different platforms like social media, email, and websites. It's all about reaching out to our target audience, engaging them, and converting them into customers. In simple terms, it's how we get our message across to our potential customers in the vast digital world. So, if we want to thrive in the online marketplace, a well-planned digital marketing campaign is the name of the game.